The LuCorp Marketing Team

Our team brings together all of the marketing, web development services, and expertise to take your company’s customer experience strategy to the next level.

Cindy Woudenberg


Cindy founded LuCorp Marketing when people started seeking her out for her 25+ years of broad-ranging  Public Relations, marketing and sales experience. Her specialties include market strategy, search engine optimization, public relations, social media, copywriting, and sales development. What makes her expertise unique is the energy, ideas, and personal attention she devotes to each client to craft the right package of services for them. Cindy has her Certified Social Marketing Associate (CSMA) certificate, SEO Certification, is a USGBC Certified Sustainable Building Advisor, and has 2 Bachelor degrees in Marketing and in Science from Western Michigan University.

Rachel Van Hofwegen


Rachel is a graduate from Dordt College with a Bachelor of Arts in English Writing.  She began her journey into the marketing world while working for two Phoenix radio stations and quickly moved up to the position of Director of Marketing and Promotions.  She held that position for 5 years before moving on to LuCorp Marketing, LLC. She is an experienced event planner, a Certified Digital Marketing Consultant, and holds her Certified Social Media Associate certification.

Jan McInnis

Jan has been in marketing and communications for more than 25 years. She has worked in the education, IT, nonprofit, government, merchandising, and financial industries. She holds a Bachelor of Commerce from University of Calgary.

Debbie Stovall

Debbie has 20+ years of experience in management, marketing, sales and customer service.  She has worked a variety of positions in education and the travel and tourism industry, as well as Vice President of Sales and Customer Service in the telecommunications industry.  She was also very involved with several local chapters of the  International Customer Service Association as program development coordinator, treasurer, vice president and president.

Katy Crisler

Katy joined LuCorp Marketing after receiving her MFA from the Iowa Writers™ Workshop in Poetry and English. She has received national recognition for her work in poetry by various publications and has most recently completed an extensive traveling residency, Land Arts of the American West. Prior to Iowa She worked for several years in the visual art world in Austin, Texas as an Event Coordinator at the Blanton Museum of Art at The University of Texas at Austin and before that as Volunteer Coordinator and Marketing Assistant at the Austin Museum of Art. She is passionate and dedicated to the visual and literary arts and is especially drawn to systems of information and language.

Stephanie Vance, J.D.

After earning a Bachelor of Arts in International Studies from Rhodes College and a Juris Doctor from the University of South Carolina, Stephanie decided to devote her energy to her first passion: writing. With the strong research and analytical skills honed by her educational background, Stephanie is committed to crafting high-quality content across a wide variety of subject matter. She loves to hike and read.

Janele Panousopoulos

Janele began her career at LuCorp Marketing as a Business Intern and was promoted to Social Media Manager, now Project Manager.  She graduated Summa Cum Laude from Arizona Christian University with a Bachelor of Business Administration. She was listed on the Who’s Who in Among Students and an Academic All-American by the NAIA in soccer.  She is currently the Assistant Coach for the Mountain Ridge High School Boys Varsity soccer team.  Janele enjoys all things sports and weight lifting.

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