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Marketing and Social Media: An Excellent Partnership

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The idea of promotion goes hand-in-hand with the history of doing business.…

Is Your Social Media Doing Its Job?

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Social media can be confusing and cumbersome but it is also a…

Understanding Quality Score for Pay Per Click Ads

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When it comes to core search engine marketing and strategic advice or…

Maximizing Inbound Marketing

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Primer for Inbound Marketing How can you take a stranger and change…

Social Media Industry Report Recap

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Back in May, our friends at SocialMediaExaminer.com delivered a report on Social…

Integrating Social Media and SEO Tactics into your PR Strategy

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Google Companies are increasingly finding it harder and harder to compete on…

A New Type of Strategy: Owned, Paid, and Earned Content Strategy

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In the rapidly and ever-evolving field of search engine optimization (SEO), the…

A Content Marketing Mission Statement is the Cornerstone of Online Marketing

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Content marketing should be the foundation of your online marketing efforts, and…

Content Writing: The Craft of Content

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I’ve been spending a lot of time lately thinking about how everything…

System Marketing with Product Categories

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With the Rhetorical Triangle, every piece of communication is essentially a trilateral…